I-Scream!

2018, Art Direction by Melissa McFeeters & BRYAN SATALINO

I-SCREAM! is a frozen dessert brand which I conceptualized and illustrated. Ice cream reminds me of when I was a kid, so when I started conceptualizing for this packaging project, I knew I wanted to gear my products toward children. I began playing with names first and ultimately decided on “I-scream”. Inspired by classic movie monsters and popular ice cream flavors, I challenged myself to combine these two concepts to create a playful brand and packaging design. I created 6 individual flavors, illustrated the packaging and wrote clever descriptions for each.

• 2018 AIGA Flux Honorable Mention winner